In an effort to boost profits, Daimler will sell 15 Mercedes-Benz dealerships in Eastern Europe to a Chinese investor.
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One thousand employees will be affected by the sale to Lei Shing Hong, the world’s largest Mercedes-Benz dealership group. The sale includes showrooms in German cities such as Leipzig and Dresden, according to a statement from Daimler. Lei Shing Hong previously announced it has been seeking sale outlets in Germany for the purpose of evolving methods for operation in a matured market.
Daimler sells 15 German Mercedes dealerships to Chinese investor
Daimler is selling 15 Mercedes-Benz dealerships in eastern Germany to a unit of China’s Lei Shing Hong Group in a bid to lift profitability. The sale of Mercedes outlets to Stern Auto …
