Digital TV Research released a new forecast on Monday predicting global pay TV revenues will peak in 2017 at $202 billion. The research firm also stresses that it expects no rapid worldwide decline after 2017 as revenues will still be as high as $200 billion in 2022. Nevertheless, the research indicates a massive drop will occur in North America in particular.
The “Global Pay TV Revenue Forecasts” report covers 138 countries and concludes revenues will fall in North America (by $12 billion), Western Europe (down $566 million), and Eastern Europe (but only by $28 million) between 2016 and 2022. Revenues will decline in 33 countries between 2016 and 2022, Digital TV Research suggests. While revenues will fall in the massive North American market, according to the report, the region will still make up 47.5 percent of global pay TV revenues − or $94.82 billion in 2022. The firm says this is down from the 58.3 percent recorded in 2010.
The brightest spot worldwide for pay TV is in the Asia Pacific, which will record a $5.75 billion increase to $40 billion in 2022, Digital TV Research predicts. “Asia Pacific overtook Western Europe in 2013, and will be larger than the whole of Europe in 2017,” the firm concludes.