This morning, I was on “Ella Duty.” For those of you who don’t know Ella, or what “Ella Duty” entails, I’ll give you a brief synopsis. Ella is my smart, beautiful, chatty niece who is just shy of 2 years old (or shall I say 20 months for all who speak in Mom months). It’s amazing to me how much she already knows, specifically when it comes to technology.
Pull out your iPhone and she’ll give you a quick tutorial. The circle at the bottom turns on the back light, duh. Then she can see what you’re really like, judging by your phone’s lock screen image of course. (For your sake, I hope it’s a picture of “Baby Aud,” my other equally adorable niece or a puppy. I’m going to bet it’s neither, but this is not the point.)
Next, she’ll swipe her tiny little finger straight across the screen, as she’s seen all of us do one too many times. Once she’s swiped, if you have a password protected iPhone, she will immediately urge you to enter your password so she can get in there and hack the mainframe. Just kidding! She will usually just open all of your apps and likely end up making unnecessary purchases for you in the app store, followed by dropping it onto the ground after a solid 30 seconds of playing because she got distracted by an electronic puppy barking in the distance.
What’s my point here? Well, basically this—all in all, for a less than 2-year-old, she’s pretty tech-savvy. But should she be? Infomark and Borqs think so. Recently Qualcomm signed a deal with Infomark and Borqs to bring its new Snapdragon for wearables chip to a more niche branch of smartwatches. More specifically, for kids.
Infomark previously launched two generations of kid tech, the JooN1 and JooN2 (watch phones), both based on Qualcomm Technologies. Now, they’re offering a reference design based on Snapdragon Wear 2100 targeting the watch segments for kids (again) and the elderly.
Borqs, a leader in software and products for the Internet of Things (IoT), providing Android-based smart connected devices and cloud service solutions, is now offering 3G/4G, WiFi and Bluetooth-enabled smartwatch reference designs based on Snapdragon Wear 2100 for kids.
Although I may not be 100 percent on board with the idea, according to Hareesh Ramanna, senior vice president, general manager, product development, at Borqs, consumers around the world are. “Smartwatches, Kid watches and Elderly watches are a huge area of interest for consumers around the world. Borqs has strategically invested in IoT for smart connected devices and unique solutions,” Ramanna said.
And ever since the JooN series of Kid’s Watch proved successful in 2014, Infomark is even more interested in the wearable market. Dr. Hyuk Choi, chief executive officer at Infomark said, “The JooN line of products keeps kids and families connected by providing two-way voice call, text messaging and location information.”
So why are they choosing to go with the Snapdragon Wear 2100 SoC? For one, it boasts long battery life, includes smart sensing, and has a low-profile, sleek design. It’s 30 percent smaller than the Snapdragon 400, and uses 25 percent lower power, too. Embedded is an integrated, ultra-low power sensor hub, and the Snapdragon Wear 2100 SoC enables richer algorithms with greater accuracy than any other. The LTE modem and integrated GNSS, along with low power WiFi and Bluetooth, will keep kids connected. If you want ’em to be, that is.