Adobe announced its Primetime Digital Rights Management (DRM) is now available across apps on connected devices, including set top boxes, and via HTML5 on major web browsers.
Adobe Primetime DRM supports emerging HTML 5 standards and includes HTML5’s Encrypted Media Extensions and Media Source Extensions on browsers like Mozilla Firefox.
The company said it has collaborated with Intel, Broadcom and AMD to enable hardware-based DRM that protects HD and Ultra HD (UHD / 4K) content.
Adobe’s DRM will therefore be supported across any device that incorporates new processors from any of those three, including tablets, smartphones and desktops. Adobe claims to be the only DRM company that has worked with all three of those chip vendors.
Additionally, Adobe Primetime DRM is now a component of the Reference Design Kit (RDK) for online TV. Here is what Netflix and Intel are saying about Adobe Primetime DRM:
The company said Netflix is the latest company to join over 100 major content providers worldwide that use its content protection solution. Others include BBC Broadcasting, Comcast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broadcasting, Walmart (Vudu), and Yahoo.
“Ensuring the right balance of privacy and user control while letting our customers access their favorite content without hassle is an essential part of Netflix’s success. Adobe Primetime DRM in Firefox adds to the suite of DRM products we use which allow us to deliver great movies and TV shows to the PC and Mac,” said Anthony Park, vice president of engineering, Netflix.
