Cablevision Media Sales and FourthWall Media announced a partnership that will expand the reach of CMS’s advanced data analytics portfolio beyond the New York DMA. CMS will use FourthWall’s census-level viewership data and data collection solutions to reportedly help clients target audiences in markets across the country.

“The power of census-level audience tuning data fuels our data strategy and improves advertising effectiveness for our clients,” Paul Haddad, SVP and GM, advanced data analytics for CMS says. “Extending that power across FourthWall DMAs provides unique intelligence for our clients, helping them uncover strategic advertising opportunities on a national level.”

According to a press release, over the past eighteen months, CMS’s analytics services have provided “granular, robust and actionable insights to programmers and brands, answering critical business questions about advertising campaigns and programming needs.” Most recently, the company was awarded a patent for its audience measurement system and introduced its advanced media planning platform Total Audience Application.

“Our work with CMS has revealed strategic actionable insights that transform how we address constantly changing consumer behavior,” Julya Fridman, VP, multiplatform and distribution analytics for A+E Networks, says. “Knowing that we have a trusted partner that can extend this capability to new markets is a major win as we continuously eye new opportunities and ways to build value.”