Apple is kicking off its original video content push with a reboot series from acclaimed director and producer Steven Spielberg.
The Wall Street Journal reports the tech giant has a struck a deal with Spielberg’s Amblin Television and Comcast’s NBCUniversal production unit to produce new episodes of the 1980s classic sci-fi and horror anthology “Amazing Stories.”
Sources told WSJ the deal is for ten episodes, each with a reported $5 million budget and Spielberg likely serving as executive producer.
Apple has been making a play for more original content, reportedly setting aside $1 billion to invest in original programming over the next year.
Apple also recently snagged a slew of Sony talent to beef up its video team. Former Sony Presidents Jamie Erlicht and Zack Van Amburg joined Apple in June to oversee all aspects of video programming.
Then in September, Kim Rozenfeld, Sony Pictures Television’s former head of current programming, moved to Apple to serve as head of current and lead executive in charge of documentary series development. With Rozenfeld came Ali Woodruff and Max Aronson, taking on roles as development executives.