The Weather Channel has completed the first phase of its transition to HDTV with help from Ascent Media Systems & Technology Services. Ascent Media, a subsidiary of Discovery Holding Company, recently completed the first of two phases to aid in the creation of The Weather Channel’s HDTV service. The first phase, which helped The Weather Channel’s HD network to launch this month, consisted of broadcast system design and the creation of an HD network origination space.
The first phase made it possible for the network to launch two native HD long-form series, “Epic Conditions,” and Weatherventures,” as well as new HD graphics for the “Local on the 8s” programming.
The second phase of the HD project will be completed over the next several months and will include the creation of new file-based production facilities, new control rooms, and a transition to new studio facilities that are designed for HD production.
The entire project with Ascent, including initial consulting, design, construction and integration, is on an 18-month timeline.
“The ability to render the weather in high-definition introduces a whole new dimension to our programming lineup and brings new value to our affiliates,” said Ross Kalber, vice president of engineering and IT operations for The Weather Channel, in a statement. “By combining Ascent Media’s consulting, design and technical skills and HDTV expertise with our own background as the leading provider of weather programming and information, we are able now to offer viewers the most compelling view yet of the power of nature.”
While satellite, cable and telco providers are adding HD channels as fast as their capacity will allow them, HDTV sets are continuing to soar off of store shelves. According to the Consumer Electronics Association (CEA), 2007 sales of display technologies are projected to reach $26 billion. The CEA forecasts that more than 30 million digital televisions will ship by the end of the year.