Fullscreen, which targets the 13 to 30-year-old audience, announced it will roll out its subscription VOD service on April 26 with AT&T as the launch sponsor offering programming and marketing support.
The $4.99 per month SVOD service is ad-free and will feature more than 800 hours of programming including films, scripted and unscripted acquisitions and originals and exclusive content. Users can access it via iPhone, iPad, select Android phones and Chromecast. New content will reportedly be available daily, and will include “search by mood,” and social media content creation tools.
“This is for an audience that we know and love — a generation of young people that grew up with online video and social media. The phone is their primary screen and they look up to an entirely new breed of creators and stars,” Fullscreen Founder and CEO George Strompolos says. “We’ve created something special for them that feels more in tune with the way they want to experience great entertainment.”
Additional device support will roll out to other devices later this year. Fullscreen will offer a 30-day free trial to encourage sampling.
AT&T will collaborate with Fullscreen to market and promote the service with special offers for AT&T’s more than 100 million video, mobile and broadband customers. Also, Fullscreen and AT&T will co-produce premium content that will air both on Fullscreen SVOD and on a Fullscreen programming block on AT&T’s Audience Network, available to DIRECTV and U-verse TV subscribers. Fullscreen is majority owned by Otter Media, a partnership between AT&T and the Chernin Group.
“Fullscreen SVOD is an important part of our entertainment strategy for this demographic and a great fit with our mobile, video and broadband services,” John Stankey, CEO of AT&T Entertainment Group, says. “We’re pleased to be working with a proven leader in creating content for Millennials that’s relevant, social and designed for viewing on mobile and other connected devices.”
The Chernin Group believes that SVOD services and OTT offerings are the future of video entertainment, the company’s Peter Chernin states. “Fullscreen SVOD will be uniquely positioned in the marketplace, with a signature personality and strong product features designed specifically for a Millennial audience,” Chernin adds.
