AT&T is putting up a fight against high-speed Internet competitors Google Fiber and Comcast with the roll out of its Gigapower service in three cities surrounding Nashville, Tenn.
The launch of services in Hendersonville, Berry Hill and Brentwood at the end of last week builds on AT&T’s existing service area covering Clarksville, Franklin, Gallatin, Lebanon, Murfreesboro, Nashville, Smyrna, Spring Hill and surrounding communities, the company said.
In a shot at Comcast, AT&T said Gigapower customers in the area will also have access to its DirecTV and U-verse video services.
Customers in Nashville will be able to choose from among single, double or triple play packages that can include just Internet, Internet and TV, or Internet, TV and voice services. Single play packages start as low as $70 per month, while double and triple play packages start at $120 and $150 per month, respectively.
The offer of U-verse in Nashville is interesting in light of recent reports that AT&T is moving to phase out the service and instead push customers toward DirecTV.
Though AT&T has said it will listen to customer feedback to determine whether or not U-verse is the best option to meet their needs, it admitted it is leading its video marketing approach with DirecTV.