Today’s fickle, demanding and savvy video consumer expects content when and where they want it. How they find that content and on what device led the discussion during Wednesday’s Modernizing the User Interface session. The increasing demands for modernizing user interfaces, and soaring consumer expectations are putting pressure on service providers to improve their user […]
Engagement Driving A Resurgence In Multi-Screen Advertising
Advertising in a multi-screen environment was always the first, most obvious option for multi-screen monetization, and it’s finally beginning to happen. Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, assuming the horse is monetization. The preference would be to get some […]
Digital ad insertion coming into reach for all
Dynamic ad insertion (DAI) allows network operators to deliver targeted, addressable ads, and by monitoring subscriber response, operators can reap mountains of valuable viewer data. Deploying DAI still tends to require the resources available to a Tier 1, but like many expensive innovations, DAI is becoming more common, will become more affordable and easier to […]
From the Cable Show: TV Everywhere not a product but a process
Building a viable business model for TV Everywhere is a tedious and complicated process, with authentication and measurement issues the leading prerequisites for achieving the ultimate goal of content ubiquity. That was the conventional wisdom shared by panelists during Monday’s Authenticate Me, Baby: Consumer Behavior in the TV Everywhere Era session. “Content is out there […]
Chasing big business
The ramp is steep for cable but well worth the climb The lucrative small- to mid-size business (SMB) services market is growing organically to include larger enterprises and is now in phase two as cable operators and related service providers accelerate the expansion of their business services model to include the enterprise market. With revenues topping $7 billion in the SMB market alone, […]
A kaleidoscope of moving parts
Tier 2 and 3 operators are adopting new business strategies to deal with a rapidly changing TV environment. The once heavily tech-driven business model of small Tier 2 and Tier 3 cable and broadband service providers is morphing into a kaleidoscope of moving, interchangeable parts. Pushed by fierce competition, drastic cost cuts for technology and […]
Fast and furious: Building a network in 60 days
For CMC and its partners iN Demand and Pac-12, it’s been game on. Assembling a network from scratch in 60 days isn’t for the faint of heart. Rarely, if ever, has it been done before on the scale of the Pac-12 Enterprises networks that will begin this month, delivering more than 850 events annually to […]
Under construction: The multi-screen video business model
The goal is to satisfy consumers’ appetite for convenience. The evolution of a working business model for multi-screen and mobile content is accelerating. Different companies coming from different angles have got many of the moving parts together, but those parts aren’t yet perfectly aligned. What are the margins and ROI? What about advertising? DRM? How […]
3-D sans those pesky glasses
Glasses-free 3-D technology is gradually morphing from gimmicky to reality. Anyone happy with the way 3-D TV has been developing is an optimist. A lack of compelling content is easily the biggest problem, but a close second is that viewers have to wear glasses to get the best 3-D experience. Glasses-free (autostereoscopic) 3-D TV has […]
Fighting For The Money
Cable’s intensely competitive landscape, replete with a dizzying array of products, services and pricing packages, is whetting the industry’s already voracious appetite for innovative new marketing strategies. The ability to respond quickly to rapidly changing consumer demands and competitive threats in the world of triple and quadruple plays and complex promotional packages, while simultaneously crafting […]