NBC Universal and the LA Olympics are going into business together, combining to package commercial time on all the network’s platforms with opportunities to sponsor the American team through 2028. The deal is for contracts covering 2021 through 2028, the year the Summer Games return to the United States for the first time in 32 […]
Drones to Capture Winter X Games
If Lindsey Jacobellis, Nate Holland or those other snowboarders feel like something’s following them at the Winter X Games, they’ll be right. ESPN is adding camera-carrying drones to its coverage of the Winter X Games, using the cutting-edge technology to cover snowboardcross and snowmobiling events this week in Aspen, Colorado. “It’s always been an event […]