Beamr is acquiring Vanguard Video, which provides HEVC and H.264 codec technologies, and is also announcing a $15 million funding round led by Disruptive Growth, with the participation of Marker and Innovation Endeavors.

The transaction means Beamr will have more than 80 employees in Palo Alto, Tel Aviv and St. Petersburg, Russia. 

Beamr plans to integrate its video optimization technology into Vanguard Video’s advanced encoder solutions to “achieve unprecedented levels of video quality at extremely low bit rates, allowing OTTs, cable, satellite, telcos and mobile operators to deliver an exceptional viewing experience over congested networks.”

Beamr points out in a press release that solutions that can maximize video quality per encoded bit rate are critical competitive features for content distributors “who value visual quality while being sensitive to bandwidth availability on the network.”

For OTTs, the solution reportedly will enable users to stay below newly imposed ISP data caps, while still having access to full HD content on a variety of connected devices.