BendBroadband has added channels to its TV Everywhere service, including Hallmark Channel, Fox News, Fox Business Channel, ESPN3 and Pac-12 Networks.

BendBroadband outsources to Synacor to provide its TV Everywhere services. Synacor has been providing BendBroadband authentication for HBO Go and MAX Go, giving BendBroadband subscribers free online access to HBO and Cinemax content, as well as NBCUniversal, CNN, TBS, TNT, truTV, Cartoon Network, Adult Swim and Hulu.

“Our customers are driving our initiatives with Synacor,” explained BendBroadband director of marketing Mark Hobbs. “Our customers want the freedom to watch their favorite programs whenever and wherever they choose. The TV Everywhere service from Synacor satisfies our customers’ demand for more content on more devices.”

Synacor’s white-label TV Everywhere service includes video aggregation, mediation and single sign-on authentication, as well as back office integrations with cable operators’ rights, I.D. and billing systems. Synacor’s clients include Charter, Dish Network, Mediacom, MetroCast, Midcontinent, Suddenlink and WOW, among others.