BendBroadband will be the first cable operator to roll out FourthWall Media’s EBIF platform on Motorola set-top boxes.

BendBroadband will launch FourthWall’s EBIF platform integrated with Rovi’s i-Guide.

“We are proud to be among the first cable operators to bring this technology to market,” aid Mark Hobbs, director of marketing for BendBroadband. “Our team is excited and eager to add the EBIF interactive component to our product mix, and we think our customers will enjoy interactive experiences that this platform will help to create.”

FourthWall said it is the leading EBIF platform supplier for Cisco set-top boxes.