Pity the poor souls who have to flip their pillows over to the cool sides all night long as they try to come up with clever monikers hawking the latest 1 Gbps symmetrical services. You have to wonder how many witty turns of phrases will be invented before we all settle on “1 Gbps symmetrical” and call it a day.

Ting, which currently offers mobile phone and fixed Internet services in relatively small markets took the mostly straightforward route by dubbing its service as “crazy fast fiber Internet,” and now is in the stages of actually putting its cabling in.

Back in October 2015, the company announced its intent to offer Holly Springs, N.C., symmetrical gigabit service. (Ting also is in Charlottesville, Va., and Westminster, Md.) The ISP said demand assessment would guide construction in the North Carolina town, and predicted it could begin as soon as the first half of this year. Residents were asked to express interest in Ting Internet by pre-ordering for $9, and signing up for updates here. 

“While Google Fiber and other providers race to get started in big cities, we’re finding that there’s also a lot of interest from, and opportunity in, smaller cities and towns that might otherwise get passed over,” Elliot Noss, CEO at Tucows (Ting’s parent company), says.

Now, regional newspaper The News & Observer is reporting that several Holly Springs neighborhoods have expressed interest to Ting, but there’s still time for other residents to cast a vote for their neighborhoods.

“The first person will be online as soon as this summer or as late as the end of the year,” Andrew Moore-Crispin, director of content at Ting, tells the paper.

In Virginia, there’s also been some new rumbling from Ting, which is reportedly now working to finish wiring Charlottesville. According to an article in Charlottesville Tomorrow, Ting says it spent a lot of its first year there obtaining permits and upgrading utility poles, so the process took longer than it originally planned.

The paper reports that fiber-optic Internet options are scarce in Charlottesville, Va. “Cable giant Comcast has gigabit options that have not reached the area yet, and Verizon has no plans to bring FiOS, its fiber-optic brand, here,” the article states.