BigBand Networks is complementing its HFC (hybrid fiber/coax) effort with one that targets the delivery of video via fiber-to-the-premises (FTTP) networks.
BigBand said it has outfitted its flagship BMR (Broadband Multimedia-Service Router) for FTTP networks. The BMR, which can be housed at an operator’s “super headend,” is designed to access and distribute programming and advertising content over the channel lineup. BMRs located at video hub offices, meanwhile, can “localize” the content.
In addition to fine-tuning video lineups and addressing targeted advertising, the BMR is also designed to provide access to PEG programming, and to switch to EAS (emergency alert services).
“The solution is designed to reliably provide high-quality video content to a range of digital or analog subscriber devices, with capabilities for additional functionality including participation in lucrative local advertising markets, switching of content for personalized services, and an open path toward delivery of television over IP access networks in addition to RF,” said BigBand EVP of Marketing and Business John Connelly, in a release.
Several independent operators have already partnered with BigBand on their video service launches, including SureWest Communications, Comporium and Hargray Communications.