Bright House Networks said today that it will be rolling out Start Over in its Tampa Bay division on Oct. 24.
Bright House Networks, which is part of the Time Warner Entertainment Advance/Newhouse partnership (TWEAN), will launch Start Over in the Tampa Bay division’s Manatee County service area first, with Pasco, Hernando, Citrus, Hillsborough, Polk and Pinellas counties to follow by the end of the year. The Start Over service will be available on 40 channels at launch.
Start Over is an interactive service that allows viewers to go back to the beginning of a show by pressing a button on their remote controls. Time Warner Cable debuted the Start Over service two years ago in its Columbia, S.C. division. Since then, the service has been deployed in most of Time Warner Cable’s divisions and has proven to be popular with the company’s subscribers.
Start Over was fashioned out of TWC’s Mystro technology, which was originally designed to create a network PVR. Time Warner Cable is currently working on Look Back, which will allow viewers to view previous programming over a longer time window than Start Over. TWC is expected to start Look Back trials before the year is out.
A representative of Bright House Networks said the company is commenting on any potential roll-outs of Look Back.