Online video platform Brightcove has rolled up the various elements of a “TV Everywhere” offering into one solution.
Brightcove said its TV Everywhere Solution Pack (TVE-SP) supports a wide range of content distribution and delivery scenarios that map to the unique requirements of TV programmer distribution relationships, including plug-ins for content delivery networks (CDNs), real-time CDN switching, and content feed services that enable programmers to provide TV Everywhere distribution partners with feeds to their programming.
It provides advanced features to monetize TV Everywhere content and measure and analyze the impact of the viewing experience for consumers. TVE-SP also includes access to advanced analytics, audience measurement and reporting tools.
Brightcove also announced it has teamed with Ping Identity to use its authentication and authorization capabilities in TVE-SP.
“TV Everywhere represents a significant and exciting new opportunity for TV programmers to expand the volume of premium video content available to consumers on the Web,” said Jeremy Allaire, Brightcove’s chairman and CEO. “Brightcove’s TVE solution and partnership with Ping Identity provides a powerful onramp to rapidly launch TV Everywhere initiatives and a platform for a wide range of additional functions critical to the success of online video strategies – from branded destination sites, to syndication and social network distribution, to mobile and connected-TV delivery.”
Brightcove also promoted industry veteran Eric Elia to vice president of TV solutions, where he will lead the team responsible for customizing and deploying TV Everywhere solutions to customers.
Brightcove competes with thePlatform, which counts Comcast as one of its owners, in the online video space. thePlatform is working with Comcast on its Xfinity service that was beta launched nationwide last month.
