* CableNET now accepting demo proposals
By Brian Santo
CableNET is accepting proposals for demonstrations in the organization’s showcase at The 2008 Cable Show in New Orleans from May 18-20, 2008.
CableNET is designed to highlight a wide variety of next-generation broadband services as well as technologies that cable operators are expected to deliver to consumers in the near term. Past CableNETs have showcased early generations of interoperable cable modems, voice-over-Internet Protocol (VoIP), and OpenCable Platform advanced interactive digital video technology prior to consumer market deployment. These technologies now serve as platforms for new businesses for cable operators.
* TiVo adds first Power||Watch partner
By Traci Patterson
TiVo Inc. has added its first media agency partner, Starcom USA, for the company’s Power||Watch Consumer Panel, which provides advertisers access to anonymous demographic and viewing behavior data for the 20,000 volunteer households.
“The Power||Watch Consumer Panel is a landmark step in gaining deeper insights into audience behavior in the growing world of DVR-based television consumption and how best to earn the attention of consumers in a time-shifted world,” said Tracey Scheppach, Starcom’s SVP and video innovation director.
* AT&T’s U-verse hits central Texas
By Traci Patterson
AT&T Inc. has launched its U-verse service in parts of several central Texas communities, including Austin, Pflugerville and Round Rock.
AT&T’s U-verse service offers IPTV and high-speed Internet services over the company’s fiber network. U-verse includes more than 30 HD channels, Yahoo! high-speed Internet.
