* EchoStar to dish up ‘Worms’ game
EchoStar Communications is on board to offer a game based on the new summer movie, “How to Eat Fried Worms.”
The marketing tie-in title, offered for free via the DishGAMES services through the summer, was developed and adapted by PixelPlay Inc. and New Line Cinema. In addition to the game itself, the adaptation will also support a leader board and offer prizes to top players, including a 10-inch portable DVD player, movie tickets, movie posters and steel cookware.
* SPIKE goes broadband
Guy-network SPIKE is going multi-platform with the launch of a new broadband player and programming at Spiketv.com.
The player, for Macs and PCs, uses Flash 8 encoding and is hooked directly into the Web site.
SPIKE is leveraging the platform to launch a number of original programs, including “Rattlesnake Raceway,” “Enduro at Erzberg,” and “Geek-Ray-Vision.” It will also feature Web-centric series such as “Gathering of the Pack,” which is a graphical version of Full Contact Stick fighting.
* Verizon soups up DSL phone
Verizon has added several new features for its Verizon One phone, which works with the company’s DSL service.
These include e-mail access, enriched weather maps, entertainment news, sneak peaks at upcoming movies, wireless home networking, lottery results and the ability to transfer cell phone photos to the Verizon One phone. Verizon is offering the new capabilities for free.