* Netflix offers movie trailers
In what could be its first step toward the delivery of movies via the Internet, mail-based DVD subscription leader Netflix Inc. has launched “Previews,” a Web site that features a range of personalized movie trailers.
The new system leverages Netflix’s proprietary recommendation engine, and displays and selects trailers based on customer tastes and movie rental and rating histories on the Netflix service.
The company said it presently offers 1,000 trailers, but expects to increase that to between 5,000 and 10,000 by year-end.