There appears to be no slowing down consumer appetites for high-speed connections. The top high-speed Internet service providers in the U.S. added a record 2.6 million net additional subs in Q3, ending the period with north of 40.2 million subs, according to Leichtman Research Group (LRG).

Cable maintained its lead with 23.2 million subs. DSL ended Q3 with 17 million, but added a record 1.42 million subs in the period. Cable, in comparison, added 1.2 million.

LRG’s totals are based on the 20 largest cable and DSL providers in the U.S., which represent about 94 percent of the market.

Although DSL providers signed up 520,000 more subs than cable in the past year, cable still had 58 percent of the market. Cable has also been able to hold on to its high-margin strategy with HSD, despite aggressive DSL pricing.

“Aggressive offers from DSL providers continue to expand the market, even as cable operators are able to add subscribers in similar numbers to a year ago, while maintaining average broadband revenue per subscriber of over $40 per month,” said LRG President & Principal Analyst Bruce Leichtman.

Among all U.S. high-speed service providers, Comcast was tops in Q3 with 8.1 million, followed by SBC (6.4 million), Time Warner Cable (4.55 million), and Verizon (4.53 million). Verizon’s total includes DSL and “FiOS” fiber-to-the-premises (FTTP) customers.