Comcast, Time Warner Cable, Cox Communications and Bright House Networks are teaming up on a voter registration campaign that is designed to increase voter diversity in the communities that are served by the cable industry.

The voter campaign is called “Our Time to Vote,” and it includes well-known minority celebrities such as George Lopez, Ana Ortiz and Lou Diamond Phillips appearing in public service announcements (PSAs) that encourage audiences to register to vote.

The estimated $5 million campaign features four multi-cultural PSAs, as well as the creation and launch of two nationally available voter education resources: the Our Time to Vote Web site and a voter information resources hotline (1-866-544-VOTE).

The Comcast Foundation has also awarded grants to the following organizations to support their non-partisan voter outreach efforts: Asian Pacific Islander American Vote, the Hispanic Federation, the League of United Latin American Citizens, the NAACP National Voter Fund, and the National Association of Latino Elected and Appointed Officials Educational Fund.