Cablevision Systems Corp. has launched a marketing campaign touting that its Optimum Online cable modem customers are averaging download speeds of 5 Mbps, up 40 percent from two years ago.
Cablevision, like other cable operators and DSL providers, has made the upgrade without bumping up the monthly service nut. The MSO claimed the service is also experiencing burst speeds of 10 Mbps.
The MSO raised the speeds following upgrades of its cable modem termination systems and by serving fewer than 500 homes per fiber node.
“This advertising is designed to communicate in clear and compelling terms that the fastest and most reliable high-speed Internet service in the New York metropolitan area is now even faster and more valuable,” said Gemma Toner, Cablevision’s SVP of high-speed data products.
DSL competition aside, other cable operators are pushing the speed needle in the New York metro area, as well. RCN Corp. ‘s flagship cable modem service caps speeds at 5 Mbps down. It also markets a premium 7 Mbps tier.