• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Electrical Engineering News and Products

Electronics Engineering Resources, Articles, Forums, Tear Down Videos and Technical Electronics How-To's

  • Products / Components
    • Analog ICs
    • Battery Power
    • Connectors
    • Microcontrollers
    • Power Electronics
    • Sensors
    • Test and Measurement
    • Wire / Cable
  • Applications
    • 5G
    • Automotive/Transportation
    • EV Engineering
    • Industrial
    • IoT
    • Medical
    • Telecommunications
    • Wearables
    • Wireless
  • Learn
    • eBooks / Handbooks
    • EE Training Days
    • Tutorials
    • Learning Center
    • Tech Toolboxes
    • Webinars & Digital Events
  • Resources
    • White Papers
    • Educational Assets
    • Design Guide Library
    • Digital Issues
    • Engineering Diversity & Inclusion
    • LEAP Awards
    • Podcasts
    • DesignFast
  • Videos
    • EE Videos and Interviews
    • Teardown Videos
  • EE Forums
    • EDABoard.com
    • Electro-Tech-Online.com
  • Bill’s Blogs
  • Advertise
  • Subscribe

Cablevision bullish on interactive TV ads

January 12, 2010 By Mike Robuck

While the cable industry seems poised for a breakout this year with interactive TV, today Cablevision released some results from its interactive advertising initiative that launched last year.

Cablevision launched ad campaigns with Gillette, Benjamin Moore, Century 21, Halls and Colgate-Palmolive last fall under the brand name of Optimum Select. Each of these campaigns – which delivered samples and other promotional materials to viewers who requested the items by pushing the “SEL” button on their TV remote control when prompted during a 30-second commercial – were scheduled to run for two weeks but ended in an average of half the time due to high demand.

“The launch of Optimum Select has been a resounding success, marking a defining moment in interactive television,” said David Kline, president of Rainbow Advertising Sales Corp., Cablevision and Rainbow Media’s advertising sales unit. “Optimum Select is truly a universal interactive television product with benefits for advertisers of all sizes and all categories, including the ability to provide rich engagement metrics.

“We’ve recently begun working with local advertisers in the travel, tourism and health care industries on Optimum Select RFI campaigns and have seen comparable results. We are excited that consumers are engaged and interacting with Optimum Select on a regular basis with a broad range of advertisers as it clearly illustrates the many great opportunities to come.”

The conversion rate for leads, with the initial Optimum Select RFI campaigns, increased from 40 percent to a high of more than 70 percent with the most recent Colgate-Palmolive campaign.

The conversion rate was defined as the percentage of consumers who, after pushing the “SEL” button in response to the commercial, completed the process by again pressing “SEL” to receive the specific item being offered.

Last month, Cablevision started the second phase of Optimum Select – called Optimum Select Content Saving – that provides the ability for consumers to save long-form video assets in response to a request for more information. The saved content will be available to consumers immediately and will be accessible from a consumer’s personal Optimum Select folder. This folder is available from the main iO TV menu with the push of the iO button, as well as online at Cablevision’s Web site.

More Broadband Direct 1/12/10:
•  Blog: Comcast’s class-action setback
•  Cablevision bullish on interactive TV ads
•  Nation’s 3rd-largest school district switches to Optimum Lightpath
•  Cablevision gets FCC encryption waiver
•  SetJam launches pilot program for TV Everywhere widgets
•  Comcast names Henninger regional SVP for Calif.
•  AT&T provides HD transport for The Switch
•  Calix gets RUS OK for Ethernet platform 
•  Nexus One packs both ETF, ERF
•  Analyst firm: Tech sector to recover in 2010
•  Broadband Briefs for 01/12/10

 

You Might Also Like

Filed Under: Wire and Cable Tips

Primary Sidebar

EE Engineering Training Days

engineering

Featured Contributions

Integrating MEMS technology into next-gen vehicle safety features

Five challenges for developing next-generation ADAS and autonomous vehicles

Robust design for Variable Frequency Drives and starters

Meeting demand for hidden wearables via Schottky rectifiers

GaN reliability milestones break through the silicon ceiling

More Featured Contributions

EE Tech Toolbox

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE Learning Center

EE Learning Center
“ee
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.
“bills
contribute

R&D World Podcasts

R&D 100 Episode 10
See More >

Sponsored Content

Designing for Serviceability: The Role of Interconnects in HVAC Maintenance

From Control Boards to Comfort: How Signal Integrity Drives HVAC Innovation

Built to Withstand: Sealing and Thermal Protection in HVAC Sub-Systems

Revolutionizing Manufacturing with Smart Factories

Smarter HVAC Starts at the Sub-System Level

Empowering aerospace E/E design and innovation through Siemens Xcelerator and Capital in the Cloud

More Sponsored Content >>

RSS Current EDABoard.com discussions

  • Industrial Relay Board Design for Motorcycle Use
  • Safe Current and Power Density Limits in PCB Copper(in A/m² and W/m³) simulation
  • The Analog Gods Hate Me
  • Egs002
  • Help with hall effect sensors for a milwuakee impact driver

RSS Current Electro-Tech-Online.com Discussions

  • Raise your hand if your car had one of these:
  • Simple LED Analog Clock Idea
  • Kawai KDP 80 Electronic Piano Dead
  • Tektronix 2235 channel 1 trace unstable
  • How to make string LEDs?
Search Millions of Parts from Thousands of Suppliers.

Search Now!
design fast globle

Footer

EE World Online

EE WORLD ONLINE NETWORK

  • 5G Technology World
  • Analog IC Tips
  • Battery Power Tips
  • Connector Tips
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Engineer's Garage
  • EV Engineering
  • Microcontroller Tips
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips

EE WORLD ONLINE

  • Subscribe to our newsletter
  • Teardown Videos
  • Advertise with us
  • Contact us
  • About Us

Copyright © 2025 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy