Mickey Paxton has boarded Cablevision as the cable operator’s senior vice president and executive director of creative services.
In his new job, Paxton is responsible for the execution of Cablevision’s marketing and brand initiatives that support the company’s Optimum-branded services and products.
Cablevision said Paxton was now the creative lead for the development and implementation of new marketing and ad campaigns for the company. He has oversight of both internal and external creative service teams and is in charge of ensuring consistent, creative messaging that builds on Cablevision’s identity as well as its products and services.
Paxton reports to Matt Lake, who is Cablevision’s senior vice president of marketing and advertising.
“Mickey is a seasoned creative professional with an impressive track record of implementing breakthrough marketing and advertising efforts for a wide variety of established companies,” Lake said. “His experience creating successful, high-impact integrated campaigns will be a great benefit to Cablevision as we continue to focus on elevating the Optimum brand within our marketplace.”
Prior to Cablevision, Paxton held executive positions at several creative agencies, including J. Walter Thompson and Ogilvy & Mather, where he directed campaigns for a variety of clients such as Unilever, Converse and PepsiCo.
Before joining Cablevision, Paxton served as chief creative officer of Jumpinfish, a production collective with clients that included the NFL and Amazon. During his career, Paxton has been recognized by multiple advertising industry organizations, receiving Cannes Lions, Effie, The One Show, and Clio awards, among others.
