Cablevision Systems has agreed with Comcast Spotlight to continue their ad sales partnership for another five years.
The two are partners in New York Interconnect (NYI), a limited liability company with affiliates of Cablevision and Comcast as its principal members. NYI provides advertisers in the New York DMA with the ability to buy spot television across more than 60 of the most popular cable networks.
Advertisers can target any demographic or geographic segment of the more than 3.5 million households that are reached via the New York Interconnect’s fiber-optic delivery system.
NYI traffics in traditional 30-second TV ads, online opportunities such as interactive banners on Cablevision’s Optimum Online and Comcast.net, and long-form content with the ability to air 2 to 5 minutes of video across Cablevision and Comcast systems utilizing their interactive platform elements (i.e., Cablevision’s Market Showcase and Comcast Spotlight’s Searchlight VOD Advertising platform).
“We are pleased to be continuing to work in concert with Comcast on the largest interconnect of its kind in the nation,” said David Kline, president of Rainbow Advertising Sales Corp., Cablevision and Rainbow Media’s advertising sales unit. “Collectively we have provided the advertising community with the highest level of service, as well as new and innovative advertising platforms that have offered marketers and their agencies unique consumer engagement opportunities.”
