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Charter plans free laptop promotion

August 26, 2008 By Brian Santo

Charter Communications continues to explore a variety of incentives and promotions; the latest is a contest to win a free laptop. The MSO plans to give away one a day through the month of September. 

To qualify, customers – new or existing – must order at least one new service online.

In addition, by ordering online, customers receive a gift card for gasoline in the amount of $25 for ordering one service, $50 for ordering two services, and $100 for ordering all three of Charter’s services.

The program aims to build on success. “Our customers have made online sales our fastest-growing channel because it is an efficient way of finding the package that best meets their needs,” said Barbara Hedges, senior vice president of consumer marketing for Charter. “This promotion is an innovative way to continue to drive sales through this popular channel, and at the same time reward our customers with exceptional savings and value.”

Charter said that over the past year, it has invested more than one billion dollars to serve its customers and to enhance its service capabilities.

More Broadband Direct:

• Netgear’s modem garners DOCSIS 3.0 certification from CableLabs

• Dish says it’s 1st to offer all-MPEG-4 programming

• TWC, Big Ten Network ink carriage agreement

• Charter plans free laptop promotion

• Verizon expands FiOS services in Va., Fla.

• Microsoft puts money in Move Networks

• Conviva snags $20M investment

• Broadband Briefs for 8/26/08

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