Apple on Monday announced a partnership with Charter Communications during its Worldwide Developers Conference, which will enable Charter Spectrum subscribers in up to 50 million households to watch their live pay TV service on their Apple TV 4K device.
The Spectrum TV app is already available on iPhone and iPad devices and will launch on Apple TV later this year, giving Charter subs access to their live channels and “tens of thousands” of on-demand programs.
The Spectrum TV app will also be integrated with Siri, according to Apple.
“Our partnership with Apple is an exciting new example of Charter’s dedication to offering our customers the flexibility to access content when they want it, where they want it and how they want it,” Charter said in a statement.
Apple also introduced a zero sign-on feature for Apple TV 4K’s latest operating system, tvOS 12.
“Apple TV simply detects the user’s broadband network and automatically signs them in to all the supported apps they receive through their subscription — no typing required,” the tech giant said in its announcement. The feature will begin with Charter later this year and be rolled out to other providers over time, Apple noted.
Charter is the latest operator to offer customers Apple TV 4K with their services, Apple noted, joining AT&T’s DirecTV Now, Canal+ in France and Salt in Switzerland.
As part of the relationship with Apple, Charter will also offer customers iPhone and iPad devices as it grows its mobile business. Charter reportedly plans to debut its Spectrum Mobile wireless service by month’s-end.