Clearleap and Related Content Database (RCDb) have combined their technologies for a service that enables the viewing of cable VOD on Blu-ray devices.
The joint solution could offer on-demand programming in secondary rooms of a home and requires no additional hardware from a cable operator. By combining Clearleap’s cloud-based content management and delivery platform with RCDb’s Blu-ray disc software, enterprise server and data services, a cable subscriber could view VOD content on a Playstation3 or other Blu-ray device.
To launch the on-demand application directly from a cable operator’s servers, consumers insert the cable operator’s Blu-ray disc into a BD-Live player and press start. The Blu-ray disc and service are powered by the RCDb software, and the content is then streamed by Clearleap’s TV technology platform, operated on behalf of the cable operator, to the consumer’s home.
“With very little upfront costs or investment of time, the pay-TV industry can now easily create new revenue streams, offer new package plans and reduce the cost of delivering VOD to the home,” said Braxton Jarratt, CEO of Clearleap. “As direct-to-consumer TV and movie offerings continue to gain market share and siphon off what were traditionally cable dollars, the industry can now move quickly with a more compelling counter offer.”