Plume Design, which offers Plume Pods that plug into the wall for WiFi access in every room, reports it has secured $37.5 million funding from new investors Comcast, Samsung Venture Investment Corp., and Presidio Ventures (an affiliate of J:COM, Japan’s largest cable operator). Existing investors Liberty Global Ventures, Shaw Ventures, and Jackson Square Ventures also participated in Plume’s financing round, bringing the total equity funding in the company to more than $63 million.

Plume launched its approach to WiFi last December, which it says drastically improves the reliability, consistency, and coverage of in-home WiFi. The solution is based on the company’s Adaptive WiFi approach, where decisions on WiFi channel, frequency, client connections, and whole-home coverage topology are decided both in real time and preemptively by the Plume Cloud. Plume Adaptive WiFi reportedly also can manage and optimize performance across multiple apartments simultaneously in MDU environments.

Comcast is working with Plume to combine the technologies of Plume and Comcast’s recently launched Xfinity xFi platform, which you can read more about here. Comcast will reportedly launch no-configuration, adaptive xFi Pods that can be auto-paired with either the xFi Wireless Gateway or the xFi Advanced Gateway later this year. The goal is to improve throughput and consistency to individual devices and provide overall better whole-home WiFi coverage. 

In related news, Tyson Marian, VP of strategic development at Comcast has joined Plume’s board of directors.

“Delivering fast and reliable connectivity in every corner of the home with an intuitive user experience is a key initiative for operators,” Marian says. “We see Plume’s cloud-based approach as a core ingredient of our own Xfinity xFi platform: secure, no-configuration, and cost-effective whole-home connectivity that can be offered and managed at scale.”