Comcast is gearing up for its World Cup coverage by not only showing every match live, but also by showing live games in 3-D with ESPN’s 3-D service.
The nation’s largest cable operator will also be serving up on-demand coverage of the matches the day after they originally air, as well as live online match coverage and World Cup-related news.
During The Cable Show last month in Los Angeles, Comcast became the first cable affiliate to sign on to deliver ESPN 3-D.
“The World Cup in 3-D is going to be an unforgettable viewing experience,” said Diana Kerekes, vice president of entertainment services for Comcast. “Regardless of time zones, 3-D or HD, our cross-platform coverage brings all the action to soccer fans however and whenever they want.”
- Comcast will bring viewers the first World Cup matchup featuring host South Africa versus Mexico in 3-D from ESPN 3-D on June 11.
- Other highlights of Comcast’s multiplatform coverage include:
- Live games in SD and HD from ESPN and ABC with closed captioning
- Live games available in Spanish via Univision in SD and HD
- 50 live matches in Portuguese available from ESPN Deportes
- All 64 World Cup matches on-demand the next day from ESPN and Univision on-demand
- Online coverage at Comcast.net/worldcup, including: live games online at ESPN3 in six different languages; live games and replays in Spanish from Univision.com; news, scores and recaps in Spanish from Terra.com; and a digital calendar feature that reminds viewers of game times, channels and matchups through Comcast.net/smartzone.
Comcast said its World Cup coverage was part of the company’s Xfinity services, which include faster data speeds through DOCSIS 3.0 and more HD and on-demand choices.
Earlier this week, AT&T announced its cross-platform World Cup coverage with ESPN, but it didn’t include matches in 3-D.
