SundaySky, an Israel-based provider of personalized ads for online brands, announced this morning that it had raised $20 million in Series C funding.
Comcast Ventures led the funding round for SundaySky while Liberty Global Ventures, Vintage Investment Partners and existing investors Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners also took part.
Andrew Cleland, managing director of Comcast Ventures, will join SundaySky’s board of directors, where he will lend his experience and expertise in consumer Internet solutions, including digital media and advertising technology.
“This milestone highlights SundaySky’s success in establishing and leading the smart video category and a new paradigm for how businesses engage with their customers,” said Shmulik Weller, CEO of SundaySky. “All of our investors share a commitment to our mission to capture the vast market opportunity for personalized video and innovate ahead of the competition.”
SundaySky’s SmartVideo is a personalized, real-time and scalable platform that features sophisticated built-in analytics, allowing brands to measure and optimize performance at multiple touch-points.
“Comcast Ventures is a believer in disruptive digital marketing innovation, particularly as CMOs boost technology investments and seek to develop more direct, personalized relationships with customers,” Cleland said. “SundaySky sits at the intersection of these trends, combining rich creative experiences with big data, and we’ll support a world-class team building a clear category leader.”
