Video publishing company thePlatform, which is owned by Comcast, has upgraded its mpx system to support video commerce across various devices on digital storefronts.
The digital storefronts can help video providers and content owners monetize their premium video libraries by complementing pay walls, advertising or authenticated subscriptions. The new video commerce system includes an automated workflow, applying pricing templates to videos as they are ingested and published.
With the enhancement to mpx, customers can buy full seasons or single episodes of a show for viewing on their PCs, tablets and mobile phones.
ThePlatform’s mpx system currently provides advertising-supported and subscription-based video offerings. For example, its next-generation TV Everywhere suite delivers tailored channel and content packages designed to extend the value of consumers’ TV subscriptions. With today’s introduction of its video commerce system, thePlatform is providing that same kind of customization for single purchases of shows, seasons and more.
“The premium video marketplace is maturing beyond traditional monetization vehicles,” said Marty Roberts, senior vice president of sales and marketing for thePlatform. “Companies are seeking a unified platform, like mpx, that brings together advertising, subscriptions, rentals and purchases in one central place. Our new video commerce system will enable customers to differentiate and sell highly customized video packages and promotions across screens.”
Aside from Comcast, customers for thePlatform include Cablevision, Cox Communications, Time Warner Cable, Rogers Communications and Liberty Global. Liberty Global is using thePlatform’s back-end video management for its Horizon service that is slated to launch soon in the Netherlands.
