Starz Play has rolled out to the Middle East region as Starz Play Arabia, and as part of the expansion, it has announced that thePlatform, will provide the back-end video management and publishing system for Starz Play Arabia.
Starz Play Arabia uses thePlatform’s cloud-based mpx video publishing system to support viewers across a variety of IP-connected devices. ThePlatform’s mpx provides workflow management of video ingest; metadata management; subscriber management and viewing rights enforcement; automated publishing across devices and video players and TV data feeds to power their web and app experiences.
“We’re fully committed to giving people a groundbreaking subscription video service leveraging STARZ PLAY Arabia’s incredible content library and brand,” Saleem Bhatti, CIO of STARZ PLAY Arabia, said in a statement. “Part of that commitment means using a back-end system with proven scale and versatility, which is why we turned to thePlatform.”
Starz Play Arabia is available in markets including: Bahrain, Kingdom of Saudi Arabia, Kuwait, Oman, Qatar, United Arab Emirates, Algeria, Djibouti, Egypt, Iraq, Jordan, Lebanon, Libya, Mauritania, Morocco, Palestine, and Tunisia.