Concurrent will continue to work the ubiquitous video angle at the upcoming IBC show with what it’s describing as a unified video delivery and data collection platform it says can tap into any screen, including tablet computers, smartphones and TVs.
The ability to serve video to just about any screen is backed by the ability to extract and capture various media-related metrics at a census level, the company said.
Concurrent is underlining that its approach, in particular, is designed to protect the interests of all stakeholders on both the content and the advertising sides, including media creation, publishing and delivery service companies.
The company’s approach is modular. Components to the system are designed around a specific device or set of related devices; video to TV, video to PC, and video to mobile software modules operate independently or as a single solution. These modules support Web and mobile TV, network DVR, 3-D video-on-demand and interactive television from a common platform.
These products integrate with Concurrent’s media data and advertising solutions (MDAS), which are able to collect, correlate, aggregate and warehouse viewership data across VOD, linear, DVR, iTV, Web and mobile platforms.
This data management ecosystem, the company said, allows an operator’s marketing, programming and advertising teams to identify new opportunities for revenue growth and brand enhancement through interactive applications, advanced advertising and consumer data monetization. MDAS gives stakeholders across the video ecosystem unmatched insight into consumer activity and the ability to adapt their content and business models to best capitalize this activity and demand.
“Video consumption, driven by the explosive growth of new video-enabled devices like smartphones, Web-enabled TV’s, home entertainment devices, tablet PCs and the emergence of 3-D, continues to accelerate across the globe,” said Dan Mondor, president and CEO of Concurrent.
“And, in this rapidly changing environment, it is vital that operators, content providers and advertisers have leading edge video distribution technology and media data solutions to monetize their video assets. Concurrent has created a video ecosystem that has unmatched quality, reliability and scalability for video content delivery and its unique ability to collect, aggregate and correlate video consumption data with guaranteed accuracy for any video content, on any device, and importantly in real time,” he said.