Cox Communications, which intends to expand its HD lineup to 100 channels, has found another four from Discovery Communications.
Cox will carry the HD versions of the Discovery Channel, TLC, Animal Planet and The Science Channel, introducing them on a market-by-market basis. Cox’s HD channel line-up will also vary by market.
Cox President Pat Esser said “…we have dozens of new HD channels slated for launch this year.”
Separately, Cox named Tony Matthews executive director of marketing responsible for the company’s bundling strategy. He also will spearhead Cox’s efforts in competitive intelligence and customer retention and winback, the company said.
Matthews joined Cox in 1988 as the direct sales representative for a former Cox system in Lubbock, Texas. Most recently, he served as vice president of marketing in Cox’s Kansas/Arkansas operation.
