Cox Communications and Verizon Wireless have launched their combined offering of cable, phone, Internet and wireless services in the Gulf Coast area, which includes South Louisiana and the Florida Panhandle.
The bundling deal, which was first announced in December of 2011, allows subscribers to pick their service preferences from a range of offers that include video, Internet, home phone and 4G LTE wireless services.
New and current Cox Communications and Verizon Wireless customers who sign up for services from both companies could be eligible to receive a Visa prepaid debit card valued up to $100, depending on the services they pick. The services are available at Cox Solutions Stores and Verizon Wireless Communications stores in the deployment footprints.
“This new relationship will continue to build upon Cox’s strong brand reputation for video, Internet and home phone services and Verizon Wireless’ national brand identity for its 4G LTE wireless services,” said Jacqui Vines, senior vice president and general manager of Cox’s new Southeast Region. “By working together, our two companies can bolster the value of our services and address our customers’ desires for greater mobility and flexibility in the way they connect with others and use Cox products and services.”
The first cross-promotional effort by Cox and Verizon Wireless took place in Oklahoma in May of last year. Since then Cox and Verizon Wireless have rolled out the bundled service offerings in Arizona, California, Kansas, Nebraska, Northwest Arkansas and the Oklahoma City and Tulsa areas.
Cox followed in the footsteps of Comcast, Time Warner Cable and Bright House Networks, all of which sold their AWS spectrum, through joint venture SpectrumCo, to Verizon Wireless for $3.6 billion in Dec. of 2011. Cox Communications sold its 20 MHz AWS licenses to Verizon Wireless for $315 million later in the same month.
Also in 2011, Cox announced it was shuttering its 3G service that was provisioned through Sprint Nextel’s network. Earlier the same year, Cox also abandoned the build-out of its own 3G network after several years of work.
