The Cable & Telecommunications Association for Marketing (CTAM) announced the winners in the Research Case Study Award Competition. This competition recognizes innovative and quality methodologies, and execution for research projects and studies throughout the cable industry.
This year’s first-place honor goes to Martha Cronyn, senior research manager, and Karen Connors, research manager, of Rogers Cable for “Winning the Home Phone.” Second place went to Jo Holz, vice president – research, and Anthony Fields, research manager, of iN DEMAND Networks for “The Evolution of the MOJO Brand.” Their research was conducted to redefine and rebrand the INHD channels.
Honored with third place was David Tice, vice president, knowledge networks/SRI, and Mike Norton, director of research, Fox Sports Net, for “The Home Field Advantage: Estimating the Value of Home Team MLB Viewers.”
The honorees will be acknowledged at the 2007 CTAM Research Conference, Feb. 7-9, 2007, in St. Petersburg, Florida.