Deluxe has entered an agreement with China Film Co. to provide mastering services for motion pictures released in the China Giant Screen (CGS) format.
CGS was developed by China Film to compete with Imax. Film projected in the CGS format can expand to image areas of exceeding 65 feet wide and 35 feet tall.
Deluxe and China Film also said they will develop a 115,000-cubic-foot mastering facility and screening room in Los Angeles.
“The CGS format offers not just an enlarged image but an image that’s greatly enhanced to accommodate the large format,” said Joe Hart, senior vice president of Deluxe Digital Cinema. “We expect the new mastering facility and screening room to act as a real showcase for the format and related technology.”
China Film is the largest company in film industry in China. CFC businesses are divided into four categories—production, distribution, exhibition, cinema-related services CFGS (Beijing) Co., a subsidiary of CFC, offers large-format cinema solutions in the CGS format to clients world-wide. The company said there have been 70 CGS theatres built since its rollout in 2011, in addition to a long list of near-future deployments, including clients outside greater China.
China is now the second-largest market for feature films.
