Chase Card Services, advertising agency T3 (The Think Tank), and The Media Group (TMG) have joined forces to create the first – and follow this carefully, for it’s a fairly narrow category – fully interactive television campaign for a financial institution that features long-form video.
The commercial, which will air on EchoStar’s Dish Network through Jan. 1, 2007, is designed to increase awareness for Chase Freedom, a credit card that allows cardholders to change the types of rewards they earn. The creative and video elements for the interactive campaign were developed by T3, while software elements were engineered by Ensequence.
Viewers can select any of several minute-long videos that demonstrate how to use Chase Freedom. Viewers will be given the option to dig deeper, following the menu to an informational TV microsite, modeled on the card’s Web site, to learn and request more information about the credit card.
Chase will be able to derive specific demographic information, down to the household level of those consumers who choose to interact.
