Disney and Alibaba have signed a multi-year licensing agreement for DisneyLife, a new OTT service that will combine digital video and actual products.
The service will combine Disney’s and Pixar’s movies, animation series, games, e-books, songs, travel services and Disney theme parks and resorts information.
DisneyLife runs on a “Mickey Mouse-themed device” that’s available for pre-sale at Tmall.com starting Dec. 15 for $125, which includes a one-year subscription of DisneyLife of a base package.
“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Alibaba Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China,” said Mr. Wei Ming, Co-President of Youku Tudou Business Group and General Manager of Alibaba Digital Entertainment Business Unit.