Epix, MGM’s premium network, is launching a video-on-demand library package of certain 4K Ultra HD series and movies, touting that it’s the only broadcast or cable network to offer 4K streaming within its apps.
Starting this year Epix subscribers and affiliates will have access to select Hollywood movies and Epix original programs in 4K Ultra HD, including films from the James Bond franchise, Die Another Day, Goldeneye, License To Kill, Tomorrow Never Dies, Goldfinger, From Russia With Love and The Spy Who Loved Me. Newer films, such as Arrival, The Magnificent Seven, Star Trek Beyond and Transformers: The Last Knight will also be available, along with the Epix original series Get Shorty.
“EPIX was created to meet changing viewer habits and to provide the best user experience for our viewers. It starts with great content, but it’s also about the way our subscribers experience and engage with that content,” Monty Sarhan, EVP and general manager of Epix, said in a statement. “We are excited to continue our history of innovation by adding 4K Ultra HD. It is part of our continuing commitment to expand and enhance the EPIX experience, and to serve our viewers and distribution partners in new and innovative ways.”
Epix’s EVP and Chief Digital Officer Jon Dakss added that consumers’ uptake of 4K TVs provides the network with a big opportunity.
“It has been widely reported that the adoption rate of Ultra HD TV sets in the U.S. is far outpacing the adoption rate of HD at its launch, indicating that there is a significant opportunity to provide audiences with the best possible viewing experience,” Dakss said in a statement. “The majority of large screen TVs sold in the U.S. are now 4K Ultra HD, providing a great deal of opportunity for us to tap into this high-demand space and we’re excited to be the first ones leading the charge.”