Ericsson on Thursday announced the launch of a new data analysis toolkit for that aims to help media players aggregate and analyze large amounts of data derived from users, video platforms, and networks.

According to a press release, Integrated Video Insights allows media players to improve their content commercialization strategy, identify the investments required to increase average revenue per user, and ensure their content is consumed under optimal conditions.

Jean-Philippe Poirault, head of Consulting and Systems Integration for Ericsson noted in a statement that as media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business. 

“They need to understand and improve everything from the quality of their service to their customers’ content preferences and quality of experience,” Poirault said. 
 
Integrated Video Insights can be delivered as a standalone solution or as an expansion module for the Ericsson Expert Analytics suite.