Ericsson has pulled yet another smaller vendor into its orbit, cutting a deal to resell UXP Systems’ Mint Unified Services Platform.
Mint is used to create profiles of customers, supporting a common user experience across all screens. The capabilities of the system then extend to personalizing the user experience for each customer.
The software works with operators’ existing BSS/OSS and identity management solutions. Mint includes a library that covers hundreds of use cases to manage the full lifecycle of a user’s profile from onboarding to personalization.
A second module, the Mint Multiservice Gateway, allows the binding of any network service to these user profiles, allowing the operator to create and manage a view of every user across all services, enabling an integrated and personalized user experience on any screen.
Among UXP’s customers include Rogers, Telus, Columbus Communications and Cable Bahamas.
Mint works across both Ericsson Mediaroom and Ericsson Mediaroom Reach platforms today. Ericsson said the combination of Mint and Mediaroom will:
- add flexible user access management capabilities
- embrace new user options supporting “freemium” models and guest accounts without changes to existing BSS/OSS infrastructure
- provide universal user profiles, delegated access and hierarchy management for all members of the household across all services and devices
- provide all of these benefits to new and existing Mediaroom solutions today
“The collaboration between Ericsson Mediaroom and UXP Systems’ MINT Unified Services Platform empowers Ericsson to provide operators with the most compelling TV services. Personalization will be at the forefront of the viewing experience, allowing users to create their personal profiles, receive video on demand recommendations, and blend cloud services into their TV profiles,” said Ben Huang, Vice President of Marketing of Product Area Mediaroom at Ericsson.
Ericsson claims 66 global operators as customers, representing 34 million set-top boxes among them.
Separately, Nikos Katinakis has joined UXP’s board. Katinakis is currently the EVP Networks and Group CTO for Reliance Jio in India. Previously, Katinakis was the SVP of architecture and technology development for network and IT at Rogers Communications, as well as the Chief Information Security Officer, where he was responsible for the technology strategy, selection, and roadmap that guided the Rogers deployment of next generation capabilities across all access networks and all services. He also spent several years at Ericsson, and held progressively senior management positions, culminating with his role as Chief Technology Officer for Ericsson Canada.