Fred Allegrezza, strategy development, Home and Networks Mobility, Motorola, and Steven Riedl, Principal Architect, Time Warner Cable will discuss the opportunities in addressable advertising in a free Webinar tomorrow (November 18) hosted by CED and sponsored by Motorola.
“Advanced Targeted Advertising: Teaching the old dog new on-demand tricks,” a free, 60-minute Webinar, will be held tomorrow at 11:00 am Eastern Time (8:00 am Pacific Time). Registration is free (register here).
Advertisers simply want to know that their ads are being seen by the most receptive audience for each ad.
With targeted advertising, service providers can give advertisers that assurance – but the tools for enabling targeted advertising are still fairly new.
This event’s panelists will discuss interactive advertising, telescoping, and on-demand advertising, infrastructure requirements and options, how to build on success, and realistic expectations for return on investment.