• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Electrical Engineering News and Products

Electronics Engineering Resources, Articles, Forums, Tear Down Videos and Technical Electronics How-To's

  • Products / Components
    • Analog ICs
    • Battery Power
    • Connectors
    • Microcontrollers
    • Power Electronics
    • Sensors
    • Test and Measurement
    • Wire / Cable
  • Applications
    • 5G
    • Automotive/Transportation
    • EV Engineering
    • Industrial
    • IoT
    • Medical
    • Telecommunications
    • Wearables
    • Wireless
  • Learn
    • eBooks / Handbooks
    • EE Training Days
    • Tutorials
    • Learning Center
    • Tech Toolboxes
    • Webinars & Digital Events
  • Resources
    • White Papers
    • Design Guide Library
    • Digital Issues
    • Engineering Diversity & Inclusion
    • LEAP Awards
    • Podcasts
    • DesignFast
  • Videos
    • EE Videos and Interviews
    • Teardown Videos
  • EE Forums
    • EDABoard.com
    • Electro-Tech-Online.com
  • Bill’s Blogs
  • Advertise
  • Subscribe

FTS allows operators to upsell in real time

October 5, 2006 By Brian Santo, CED

FTS is introducing software it is positioning as an entirely new control layer between an OSS (operations support system) and a BSS (business support system). FTS is calling it the Business Control Layer.

The aim of the Business Control Layer is to detect customer actions, with different actions triggering different responses. The key, explained Yair Sakov, FTS VP marketing & business development, is responding immediately, in real time, to offer new services.

For example, at the beginning of the month, an operator could send all of its subscribers a pamphlet or an e-mail that it is selling a service to provide 30-minute updates on “American Idol” voting. It would be more effective, however, Sakov said, to detect when an individual subscriber actually places a vote for an “American Idol” contestant, then immediately send that individual a message offering to provide the updates for another $1.

That would be an upsell, but there are also opportunities for operators to cross-sell services. Some operators are also MVNOs, Sakov observed. The operator could, for example, set its system so that after any subscriber racks up an additional $10 in monthly fees, that would trigger an offer to that sub of a free VOD session. The move would soften the blow of incurring additional fees, would create a tie between services before IMS convergence was implemented, and perhaps would encourage customer loyalty.

In conjunction with PCMM technology, the Business Control Layer could assist with dynamic bandwidth allocation, both on a customer-request and operator-driven basis.

The Business Control Layer includes service management elements from the billing system coupled with real time charging and network management elements. The product can capture customer interaction events in real time and respond in real time, based on a pre-configured set of business policies or actions.

Business Control Layer-based products are targeted at CSPs looking to complement their OSS/BSS with business policies and control as well as CSPs looking to inject a business policy layer on top of their network infrastructure, enabling better visibility and control of network equipment and services. 

Telenet in Belgium is using the Business Control Layer technology in its network. Patrick Vincent, vice president customer care & delivery for Telenet said, “The implications on our business have been quite visible. Since implementing a Business Control system from FTS, calls relating to this service (Telemeter) have been reduced by 40 percent. In addition, 15 percent of customers who reach self-defined quotas have been electing to pay for additional bandwidth, thus increasing Telenet revenues.”

The first product to include Business Control Layer technology is FTS’ Leap BCE (Business Control Engine). Leap BCE can connect simultaneously to multiple networks (POTS, cellular, cable, etc.), looking at all events regardless of origin, whether user, network, calendar, financial, or BCE-generated, and executes the operator pre-defined business rules for each event in real time. The solution enables operators to dynamically adapt network or services behavior in response to subscribers’ needs such as changed network bandwidth, changed service QoS, rewarding customers, etc.

You Might Also Like

Filed Under: Wire and Cable Tips

Primary Sidebar

EE Engineering Training Days

engineering

Featured Contributions

Five challenges for developing next-generation ADAS and autonomous vehicles

Robust design for Variable Frequency Drives and starters

Meeting demand for hidden wearables via Schottky rectifiers

GaN reliability milestones break through the silicon ceiling

From extreme to mainstream: how industrial connectors are evolving to meet today’s harsh demands

More Featured Contributions

EE Tech Toolbox

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE Learning Center

EE Learning Center
“ee
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.
“bills
contribute

R&D World Podcasts

R&D 100 Episode 10
See More >

Sponsored Content

Advanced Embedded Systems Debug with Jitter and Real-Time Eye Analysis

Connectors Enabling the Evolution of AR/VR/MR Devices

Award-Winning Thermal Management for 5G Designs

Making Rugged and Reliable Connections

Omron’s systematic approach to a better PCB connector

Looking for an Excellent Resource on RF & Microwave Power Measurements? Read This eBook

More Sponsored Content >>

RSS Current EDABoard.com discussions

  • Mean offset increase in post-layout simulation of clocked comparator
  • problem connecting to my xilinx device VIA global IP
  • Testing 5kW Grid Tied inverter over 200-253VAC
  • Getting different output for op amp circuit
  • dc-dc converter in series

RSS Current Electro-Tech-Online.com Discussions

  • Back to the old BASIC days
  • using a RTC in SF basic
  • what's it's name
  • What is correct names for GOOD user friendly circuit drawing program?
  • Curved lines in PCB design
Search Millions of Parts from Thousands of Suppliers.

Search Now!
design fast globle

Footer

EE World Online

EE WORLD ONLINE NETWORK

  • 5G Technology World
  • Analog IC Tips
  • Battery Power Tips
  • Connector Tips
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Engineer's Garage
  • EV Engineering
  • Microcontroller Tips
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips

EE WORLD ONLINE

  • Subscribe to our newsletter
  • Teardown Videos
  • Advertise with us
  • Contact us
  • About Us

Copyright © 2025 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy