Dish Network has blended in social media features from GetGlue into its Dish Explorer app.
With GetGlue, Dish subscribers are now able to check-in and connect with their favorite TV shows, movies and sporting events on their iPads via the app.
The partnership also allows Dish Explorer users to interact with the more than four million GetGlue users. The deal also marked the first time that GetGlue allowed a third party app access to its media feed. Financial terms of the deal weren’t available.
GetGlue’s media feed tracks real-time activity for approximately 35,000 shows and 50,000 movies and current sporting events. Information within the media feed includes a mix of official and fan-generated programming content including pictures, comments, videos, recaps and tweets.
“Dish has proven to be an innovative developer, and is an ideal fit to be the first to integrate our media feeds,” said Evan Krauss, president of GetGlue. “Now, Dish subscribers can use GetGlue to share what they are watching and consume curated content from GetGlue show feeds directly within Dish Explorer. This will enhance the Dish Explorer app with official and fan-generated multimedia.”
GetGlue’s integration with Dish Explorer allows users to earn rewards from various entertainment partners when they check-in to shows. GetGlue check-ins with Dish’s app can automatically populate to a user’s Facebook and Twitter feeds.
“Social media users regularly check-in to restaurants and venues to show their friends what they’re up to, and the beauty of integrating GetGlue is it takes this concept into the world of television,” said Vivek Khemka, senior vice president of product at Dish. “GetGlue’s inclusion in Dish Explorer fits perfectly with how our customers use the app, to better discover, experience and connect with their favorite programs while also being able to interact with fellow fans of those programs.”
Last month Dish announced that it had opened up its third-party application programming interface (API) to developers. Developers that gain Dish’s approval can access many of the same multi-screen APIS that Dish uses on its Dish Explorer mobile app for the satellite company’s whole-home Hopper DVR platform.
