Nielsen’s Gracenote unit has launched a new product that delivers unified search results for video content that spans separate apps available on OTT streaming devices, gaming consoles and smart TVs.

The company said new data sets cover both virtual MVPD and SVOD content, enabling users to more easily search and discover linear and on-demand content.

Gracenote, in a press release, pointed to network sitcoms and dramas that have multiple avenues for viewing as an example, with new episodes available on live linear vMVPD services and past episodes available on-demand via SVOD services.  

The new search tool enables streaming services to display all available show episodes to viewers in a single unified search result, the company said.  

“Gracenote’s mission is to help providers from all areas of the TV ecosystem make it easy for their end users to connect to great content,” said Simon Adams, general manager of video and sports at Gracenote, in a statement. “Our newest data solution, designed for cable and satellite operators who offer virtual services as well as standalone OTT providers, bridges the best of live linear programming with on-demand libraries to make content easier to find and watch across platforms. By empowering all players in the market to deliver outstanding user experiences, Gracenote is helping them stay ahead of shifting viewing habits and position themselves for success.”