GoPro has experienced a difficult couple of weeks.

The American action camera manufacturer was battered by an underwhelming amount of sales during the holiday season, despite the fact that it twice cut the cost of its HERO4 Session Camera, which had just been released in July 2015.

The issues have continued to arise this week. In a Wednesday evening press release, the company announced that it had experienced its first-ever quarterly sales decline, and that it would be cutting its workforce of 1,500 employees by about 7 percent. The company didn’t suggest that the job cuts were caused by dwindling sales figures.

“To better align resources to key growth initiatives, GoPro has implemented a reduction in its workforce of approximately 7 percent,” the statement said. “The Company estimates it will incur approximately $5 million to $10 million of restructuring expenses in the first quarter of 2016, substantially all of which will be severance costs.”

On Thursday things began to look even bleaker for GoPro as the value of its stock took a nosedive, dropping to its lowest point since it went public in June 2014.

Though the company’s recent struggles stand out, the company has been displaying concerning revenue growth for several years. In 2010, the company reported $64 million in revenue. The next year its revenue rose to $234 million, marking a revenue growth of more than 250 percent. In 2012, GoPro’s revenue still grew, but its revenue growth dropped dramatically, as its income settled at $986 million. By finishing with $1.3 billion in revenue, the company had a revenue growth in 2014 of less than 50 percent. Finally, the company’s $1.6 billion in 2015 revenue, demonstrated around a 25 percent revenue growth.

GoPro’s stock, which trades under GPRO, closed Friday at $11.46.